Digital Marketing

How To Use This Course

How You Can Help Make This Course Better

Assignment: Tell Us About Yourself!

The Basics

Antics

Festiie

Max Amini

Client Case Studies

Onlypult

Hootsuite

Later

MeetEdgar

Facebook Toolkit

Twitter Automation

Delay For Reddit

Our Full List Of Tools

Resources and Tools

Section Overview

Step 1: Mindset

Step 2: Clarity

Step 3: How to make sure your audience likes your content

Assignment 2: Executing What You've Learned

Step 1: Know Your Goal

Step 1: Buyer Persona Walkthrough

Step 2a: Keyword Research To Refine Your Buyer Persona Using KEYHOLE

Step 2b: Refine Your Buyer Persona using Google Keyword Planner

Step 2c: Keyword Research To Refine Your Buyer Persona using KEYHOLE

Step 3: Finessing your buyer persona with surveys

Using Your Keywords For Social Media

Assignment 3: Executing What You've Learned

Step 2: Know Your Audience

You Don't Need To Be On Every Platform

Step 3: Know Where Their Attention Is

Setting Up Your Facebook Page (Desktop)

Optimizing Your Facebook Page

Solidify Your Knowledge

Your first piece of content and how to get your first likes

What to post and the best times to post

How to boost your post the right way

Facebook Marketing 101

Why You Should Be On YouTube

Setting Up Your YouTube

YouTube SEO and Keyword Research

Optimizing Your YouTube

Determining Your Topics

How To Film 3 months worth of content in 2-3 hours

Brand Awareness Ads For Views

Distributing Your Content For Views

YouTube Marketing 101

Optimizing Your Instagram

How To Turn Your Instagram Into A Business Account

Best Times For Instagram

How To Create Better Content with Instagram Insights

Jumpstart Your InstagramTV

4 Tips To Get Started on Instagram Stories

How Many Times To Post A Day

Instagram Marketing 101

Why You Should Be On Twitter

Twitter Basics and Optimization

Increase engagement and gain followers on Twitter

How Many Times To Tweet and Reviewing Your Data

Creating a Twitter Library

Assignment 4: Executing What You Learned

Twitter Marketing 101

How to make sure you ALWAYS have content

2 methods of creating content

Macro- and Micro- Content and how to distribute your content

AVOID being redundant

Our 3 Phase Process for Images & Graphic Design

Our 3 Phase Process for Video

Create Kickass Graphic Content With Your Phone

Create Kickass Graphic Content With Your Phone Part 2

Create Kickass Graphic Content With Your Phone Part 3

Create Kickass Graphic Content Full Video

Content Creation

What Is Copywriting

What Is Copywriting with Maxine

Principles of Copywriting

Copywriting Frameworks with Maxine

Copywriting Frameworks

Crafting The Perfect Bio

Assignment 5: Executing What You've Learned

Step 5: Copywriting

Create a Social Media Strategy

Automating Your Social Media In 4 Hours Strategy Overview

Automating Your Social Media In 4 Hours: Prerequisites and Overview

Automating Your Social Media: Hootsuite & Later Strategy Overview

Automating Your Social Media: MeetEdgar Strategy Overview

Automating Your Social Media: Bonus Strategy Overview

Engaging Your Audience

Engaging On Instagram

Engaging On Twitter and LinkedIn

Step 6: Distribution and Automation

Why is Instagram punishing me for commenting and being social?

How does an account only have 15 posts but have so many followers?

What are the biggest mistakes when it comes to Facebook marketing?

How do I grow my Instagram organically?

Email marketing or social media marketing?

"My is lacking in my dad's social media marketing for his startup?"

"I hate my voice on camera but I want to do YouTube, what should I do?"

"Which social media would you choose if you could only pick one?"

"What are some of the best social media strategies to increase our engagement?"

"What's the best social platform for a restaurant?"

I want to start a YouTube Channel, but don't have a camera, can use my phone?

How do i find legit influencers?

As a musician, how do I make social media less soul-killing?

Using Instagram to network and business development

Answering Your Questions While We Do Stuff

Learn an agency approach in creating social media success in 6 steps.Have you ever…Felt confused on what social media platform you should be on?Felt unsure if the content your sharing is something your audience will like?Pressed the BOOST button on Facebook and wasted money?Social media used to be a way to find new friends, reconnect with old ones, and stay connected with current ones.Along the way some very creative and business-minded individuals have capitalized on the ability to connect with new people worldwide.They have turned regular profiles into business accounts, and in turn most major platforms adapted with features that make it easier to drive traffic to websites or to make sales directly through the platform.Those who did it right were able to create off-the-charts results.Those who didn’t…… are still stuck trying to figure it out.Which is why we, Vision Paradox, created Social Media Marketing 101.Throughout the years we’ve had the pleasure of working with brands such as Max Amini, developing his social strategy and selling out his shows all over the world to tech companies like Festiie, where we got them 3,000 new Facebook likes, 1.2 million views on their video, and 1200 new email leads in 6 days.It’s through that experience and testing we’ve boiled everything we know to the 6 steps we teach in Social Media Marketing 101.Would you like to learn the 6 steps Vision Paradox uses to create social media results for their clients?Would you feel excited if we showed you simple ways to make your profile stand out, how to make your content better, build your following, and how to make content that will last you for months?Does that sound good to you?You excited yet?? Good.If you look up to influencers on Instagram, YouTube, or anywhere else, they all started at the same place: THE BEGINNING.We designed this course to take you from BEGINNER to ADVANCED in 6 steps. So whether you’re a beginner or have been doing this for a while, you’ll find these steps as a guideline.In this course, you’ll be learning how to:<ul style="box-sizing: border-box; margin: 0px; padding: 0px; font-size: inherit; font-weight: 300; max-inline-size: 60rem; padding-inline-start: 2.4rem; margin-block-start: 0.8rem;"><li style="box-sizing: border-box; margin: 0px; padding: 0px; padding-inline-start: 0.8rem;">Identify your audiences for each platform, and post the right kind of content that your audiences will respond to.</li><li style="box-sizing: border-box; margin: 0px; padding: 0px; padding-inline-start: 0.8rem; margin-block-start: 0.4rem;">Post meaningful and aesthetically pleasing content that can grab the attention of potential followers.</li><li style="box-sizing: border-box; margin: 0px; padding: 0px; padding-inline-start: 0.8rem; margin-block-start: 0.4rem;">Find ways to efficiently schedule content posting on each platform.</li><li style="box-sizing: border-box; margin: 0px; padding: 0px; padding-inline-start: 0.8rem; margin-block-start: 0.4rem;">Master each platform and effectively leverage each one to drive up sales or promote a product.</li><li style="box-sizing: border-box; margin: 0px; padding: 0px; padding-inline-start: 0.8rem; margin-block-start: 0.4rem;">Keep your finger off that BOOST button. There are better ways to increase the visibility of each post.</li><li style="box-sizing: border-box; margin: 0px; padding: 0px; padding-inline-start: 0.8rem; margin-block-start: 0.4rem;">Formulate copy that is compelling, meaningful, and brand-compliant.</li><li style="box-sizing: border-box; margin: 0px; padding: 0px; padding-inline-start: 0.8rem; margin-block-start: 0.4rem;">Find which platform is better for your business or brand</li><li style="box-sizing: border-box; margin: 0px; padding: 0px; padding-inline-start: 0.8rem; margin-block-start: 0.4rem;">Create months’ worth of content for all platforms.</li></ul>The focus of this course:To get you focused on the right things that matter to you and your audience so you can start building results.Whether you’re a personal brand or a business, these steps will apply to you.By the end of this course, you’ll know exactly what kind of content your audience will like, which platforms will work best for you, and how to automate your social media in less than 4 hours.Imagine in the near future how you’ll feel whenYou’ve created content that both you and your audience loves.Your social media is on autopilot.You’ve built a community that loves you and your brand.Can you see that for yourself?That all starts with making a choice.Now that you’ve gotten a great idea of how Vision Paradox’s Social Media Marketing 101 course works by now. We hope you’re feeling excited!Enroll now to get started.<h4 id="ec96350f-d1a8-4334-9aae-04e63d295374" data-toc-id="ec96350f-d1a8-4334-9aae-04e63d295374" style="font-size: 18px; line-height: 1.2;">What you’ll learn</h4><ul style="box-sizing: border-box; margin: 0px; padding: 0px; font-size: inherit; font-weight: 300; max-inline-size: 60rem; padding-inline-start: 2.4rem;"><li style="box-sizing: border-box; margin: 0px; padding: 0px; padding-inline-start: 0.8rem;">They'll be able to understand the psychology of each platform so they can pick which one is best for them</li><li style="box-sizing: border-box; margin: 0px; padding: 0px; padding-inline-start: 0.8rem; margin-block-start: 0.4rem;">They'll know how to figure out what kind of content works best for their audience</li><li style="box-sizing: border-box; margin: 0px; padding: 0px; padding-inline-start: 0.8rem; margin-block-start: 0.4rem;">They'll understand basic advertising and influencer marketing</li><li style="box-sizing: border-box; margin: 0px; padding: 0px; padding-inline-start: 0.8rem; margin-block-start: 0.4rem;">Theyll be able to create high quality content for their platforms without any fancy gear</li><li style="box-sizing: border-box; margin: 0px; padding: 0px; padding-inline-start: 0.8rem; margin-block-start: 0.4rem;">Learn how to build a community of fans around your brand</li></ul><h4 id="6ffb9dac-acb1-4ec1-95d9-8a76465b14b5" data-toc-id="6ffb9dac-acb1-4ec1-95d9-8a76465b14b5" style="font-size: 18px; line-height: 1.2;">Are there any course requirements or prerequisites?</h4><ul style="box-sizing: border-box; margin: 0px; padding: 0px; font-size: inherit; font-weight: 300; max-inline-size: 60rem; padding-inline-start: 2.4rem;"><li style="box-sizing: border-box; margin: 0px; padding: 0px; padding-inline-start: 0.8rem;">A phone</li><li style="box-sizing: border-box; margin: 0px; padding: 0px; padding-inline-start: 0.8rem; margin-block-start: 0.4rem;">Desktop for some tools you may want to use</li><li style="box-sizing: border-box; margin: 0px; padding: 0px; padding-inline-start: 0.8rem; margin-block-start: 0.4rem;">Be registered to a scheduling platform (Hootsuite, Later, Sendible, Onlypult, etc)</li></ul><h4 id="7e8fa233-1858-4a22-89d8-5ac8601b8202" data-toc-id="7e8fa233-1858-4a22-89d8-5ac8601b8202" style="font-size: 18px; line-height: 1.2;">Who this course is for:</h4><ul style="box-sizing: border-box; margin: 0px; padding: 0px; font-size: inherit; font-weight: 300; max-inline-size: 60rem; padding-inline-start: 2.4rem;"><li style="box-sizing: border-box; margin: 0px; padding: 0px; padding-inline-start: 0.8rem;">People who want a smart and intentional approach to social media</li><li style="box-sizing: border-box; margin: 0px; padding: 0px; padding-inline-start: 0.8rem; margin-block-start: 0.4rem;">Anyone who feels confused about what to post on Instagram, YouTube, Facebook, or Twitter</li><li style="box-sizing: border-box; margin: 0px; padding: 0px; padding-inline-start: 0.8rem; margin-block-start: 0.4rem;">People who've spent countless hours trying to figure out social media, but still feel lost</li><li style="box-sizing: border-box; margin: 0px; padding: 0px; padding-inline-start: 0.8rem; margin-block-start: 0.4rem;">Anyone who's frustrated with how much time it takes to do social media marketing</li><li style="box-sizing: border-box; margin: 0px; padding: 0px; padding-inline-start: 0.8rem; margin-block-start: 0.4rem;">People who want to understand how social media marketing works before outsourcing it</li><li style="box-sizing: border-box; margin: 0px; padding: 0px; padding-inline-start: 0.8rem; margin-block-start: 0.4rem;">People who don't know where to start their social media marketing</li><li style="box-sizing: border-box; margin: 0px; padding: 0px; padding-inline-start: 0.8rem; margin-block-start: 0.4rem;">Small business owners</li><li style="box-sizing: border-box; margin: 0px; padding: 0px; padding-inline-start: 0.8rem; margin-block-start: 0.4rem;">Personal Brands</li><li style="box-sizing: border-box; margin: 0px; padding: 0px; padding-inline-start: 0.8rem; margin-block-start: 0.4rem;">Start Ups</li><li style="box-sizing: border-box; margin: 0px; padding: 0px; padding-inline-start: 0.8rem; margin-block-start: 0.4rem;">Clothing Brands</li><li style="box-sizing: border-box; margin: 0px; padding: 0px; padding-inline-start: 0.8rem; margin-block-start: 0.4rem;">Anyone who's never used a social platform</li></ul>

Social Media Marketing 101

Demo one

Course content

Course Description

This Course Includes